GEICO Launches Innovation Challenge: How would you promote renters insurance to Millennials?

Placing a high value on life experiences in their 20s and often graduating in debt, many Millennials postpone traditionally “adult” events to their 30s. Milestones such as getting a car, settling down, and buying a house have been delayed a decade while renting has become more of the norm. Although the majority of this generation chooses to rent, many do not fully understand or take advantage of renters insurance. As Millennials move out on their own and decide to rent an apartment in the city or a house in the suburbs, we want to figure out the best way to educate them on renters insurance and encourage them to utilize this valuable coverage before the other landmark events of adulthood begin. Please read this article to learn helpful information about trends in Millennial renting and renters insurance.

MindSumo hosts challenges for GEICO and over 250 other companies to help generate unique ideas and insights from a community of over 300K US college students.

Learn more about how we can help you, and what we’ve done for other clients.