Fabuloso Launches Innovation Challenge: Identify consumer needs for our new concentrated cleaner product

Fabuloso® is the number one bucket dilutable cleaner brand, all thanks to its unique combination of cleaning power with unmistakably uplifting and long-lasting fragrances. Every colorful pour from our Fabuloso® multi-purpose cleaners delivers a fresh scent that will last hours after use so your hard work doesn’t go unnoticed.

Multipurpose cleaners are great products to effectively clean your house or apartment and leave a long-lasting refreshing scent. To further unlock their power, we have developed a new multi-surface cleaner that is highly concentrated compared to our other offerings.

This product can be used directly on surfaces or diluted with water. It can be designed to come in a thicker gel form or in a liquid form. And, it is packaged in a smaller, more ergonomic bottle. A 12 oz. bottle of our concentrated product is equivalent to a 56 oz. bottle of our regular cleaner.

How can this cleaner do something better than other cleaners? What more can it do, vs. other cleaners? We are excited for your creative ideas that highlight how this product has an advantage over other cleaners!

NOTE — Do not include antibacterial or disinfecting claims in your submissions

MindSumo hosts challenges for Fabuloso and over 250 other companies to help generate unique ideas and insights from a community of over 700k millennials.

Learn more about how we can help you, and what we’ve done for other clients.