ATB Financial Launches Innovation Challenge: What is the ideal Millennial banking experience?

In today’s competitive and rapidly changing world of finance, banks must predict customer interests and adapt early to new technology. Catering to the expectations and preferences of millennials is especially vital as this influential group continues to determine the future direction of banking. Millennials have already led the charge towards increased online and mobile banking, but there is much more on the technological horizon. We at ATB are relentless in making banking work for people. It is imperative for us to understand YOUR ideal banking experience and make banking work for the most important person: You!

MindSumo hosts challenges for ATB Financial and over 250 other companies to help generate unique ideas and insights from a community of over 300K US college students.

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