Adidas Launches Innovation Challenge: What should co-creation look like for our next generation consumers?

Adidas wants to explore what a co-creation experience for apparel/footwear/accessories could be for the next-generation consumer. Through either an interactive in-store or online creation experience, we seek to engage Millennial/Gen Y consumers and lead them to feel like co-creators with our brand.

We have previously experimented with co-creation with a successful sweater pop-up store in Berlin. The consumer could get body-scanned, go through an interactive design space with projection of graphics on the person that responded to movement, and select graphics and color for the sweater. We knit the sweater in-store and delivered it the next day. While the store was temporary, we see it as a glimpse into our retail and manufacturing future!

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