Ferrero Launches Innovation Challenge: What’s your Ferrero Rocher packaging design for Christmas or Valentine’s?

NOTE: This challenge is only open to solvers in Japan, Korea, Hong Kong, Australia, and Taiwan, or solvers in the United States who grew up in one of those countries.

For decades, Ferrero Rocher has been the dream treat for many in Europe and the United States. A whole hazelnut with smooth chocolaty cream inside a wafer shell, covered in milk chocolate and hazelnut pieces, eating Ferrero Rocher is an unrivaled experience.

As Ferrero Rocher expands to new markets, we want to develop a new packaging to match. As we grow in Korea, Hong Kong, Thailand, Singapore, Australia, and New Zealand, we want to build excitement around Christmas and Valentine’s Day and make buying Ferrero Rocher a holiday tradition.

MindSumo hosts challenges for Ferrero and over 250 other companies to help generate unique ideas and insights from a community of over 300K US college students.

Learn more about how we can help you, and what we’ve done for other clients.