Utrek: the future of venue experience

Melinda Ripley
Jul 28, 2017 · 2 min read

Utrek is a cutting edge app that will utilize beacon technology using Bluetooth Low Energy (bluetooth beacons so there is constant signal even underground) to help achieve accurate indoor and outdoor mapping. Utrek has plans to integrate interaction with the map for the ultimate user experience. This will be not only a convenient experience for the consumer but also an enjoyable one. The companies that purchase this app and offer it to their consumers will also benefit, as it will be able to obtain analytics that will be pertinent to development and growth.

Utrek will help people interact and engage with the places they visit. A person will be able to quickly find attractions through guided directions (saving them time), locate food places, restrooms, learn more about the place they are at, and incentives can be offered through the app such as coupons or discounts. If you are attending a pro-football game and suddenly realize you need a snack or a new shirt, quickly, before game time, Utrek can help. You open the app, select the venue you are at and soon your location and the location to the nearest stores or concessions is displayed for you. The application will also assist people with disabilities navigate new places as well as give them recommendations for the best amenities to accommodate them. Utrek is currently exploring ways to implement security measures so that in the event of an emergency or disaster the application would notify people in the vicinity and alert the proper authorities too.

Utrek is an innovative application that could change the future of user interface experience using technology to enjoy a venue, theme park, sports arena or anywhere that has enough space to warrant a map to guide people to their destinations. The technology being utilized is very new and sure to be an impressive invention. Utrek is being designed and tested and should hit the market sometime in mid-2018.

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