“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover.” (Mark Twain)
Lots of companies list their values, but very few do the hard work to reduce and prioritize. And prioritization is essential — you’ve got to cut down to just three values and rank them so you have one single most important value. If you have ten or twenty values, anything you do can be considered “on brand”. Knowing your most important value makes decisions easier, clarifies your message, and sets you apart from the competition. It’s hard work but worth it.