Steven VerbruggenMarketing Should Be More JazzyUnderstanding consumer behavior in a connected world… I’m not exactly sure where I read that this is the biggest challenge marketers face…Nov 23, 2022Nov 23, 2022
Steven VerbruggeninBetter MarketingDigital ThinkingLately, I’ve had a lot of discussions about the role of digital in advertising. On one hand, digital is so obvious and ever-present, that…Sep 29, 20221Sep 29, 20221
Steven VerbruggeninBetter MarketingHappy birthday to me — or the state of marketing automation.Birthdays are an excellent occasion to get a sneak peak into the marketing automation state of advertisers. After all, it’s very easy to…Feb 21, 2022Feb 21, 2022
Steven VerbruggenTropico. Of waarom de “Customer Journey” in marketing steeds belangrijker wordt.Hoe de brug tussen zien en kopen kleiner gemaakt kan worden.Aug 16, 2019Aug 16, 2019
Steven VerbruggenVW Darkness — why I think it’s bad strategy.Hello darkness my old friend.Jun 30, 2019Jun 30, 2019
Steven VerbruggenAdSomeNoise is looking to hire a creative media heroAdSomeNoise is a digital campaign agency that wants to make a genuine difference for its customers. That is why we are fully committed to…Jun 17, 2019Jun 17, 2019
Steven VerbruggenAdSomeNoise zoekt creatieve media heldAdSomeNoise is een digital campaign agency dat écht het verschil wil maken voor haar klanten. Daarom gaan we resoluut voor een andere…May 24, 2019May 24, 2019
Steven VerbruggenJust Do It. Better.In een column van Marc Fauconnier vorige week in De Tijd verbindt hij de beursresultaten van de grote reclameholdings aan deze van een…Mar 14, 2019Mar 14, 2019
Steven VerbruggenYou are more likely to click on a banner ad than getting HIV when having unprotected sex with a…Last week the Belgian Association of Marketing hosted their annual #marketingcongress in Brussels. Great edition, as far as I’m concerned…Dec 10, 2018Dec 10, 2018