The NFT market has been eerily quiet while we are experiencing a crypto winter. Great businesses are often built based on contrarian insights. While the value of NFT assets may have dropped drastically, NFT holders are yearning for added utilities and innovative use cases for their PFP jpegs. This is exactly why we are launching Mintology! Mintology is a premiere NFT-commerce platform launching in November 2022. It is where you can browse branded perks and rewards and redeem coupons for merchandise specifically linked to the NFTs you hold in your crypto wallet.
Why Mintology?
One of the biggest struggles for NFT communities is executing on utility promises. Many projects go to market with a roadmap of utility and perks that entice their community members into buying. Project leaders and community members don’t realize that it often takes months to build and deliver on these utility promises. Whether it is a game, a partnership, IRL events, merchandise, or something else… It takes a lot of time and effort. During the build process, it is difficult but imperative to retain your communities’ attention and dedication. Mintology recognized that there was a way to provide immediate and long-term utility for NFTs through branded perks and rewards. NFT-commerce is going to be the next frontier of online and IRL consumerism, and Mintology aims to lead the charge by connecting NFT communities and real-life brands right now.
What is NFT-commerce?
NFT-Commerce: We believe that NFT-commerce is the next phase of commerce. For the first time in history, individuals have ownership over digital assets. There is a unique opportunity for consumers to be innately involved with what they consume. The following are some of the possibilities enabled by NFTs and web3 technologies.
- Tokenized communities with provable memberships: By issuing branded NFTs, each individual brand effectively becomes a tokenized community. Membership in the community is provable on the blockchain, and the token can be configured to be upgradable. Interestingly, the tokenized membership is now transferable and can be traded legally on any secondary NFT marketplace such as OpenSea. Another option is to issue non-transferable tokens, aka soulbound tokens, something out of the scope of this article.
- Token-gated access to perks and events: Brands could easily use token-gating to offer exclusive perks and rewards to token holders. Also, NFT ticketing could be used for token-gated RSVPs and a secure check-in process for offline events.
- Gamified interactions between brands and consumers: Instead of simply clicking on “likes” and completing transactions, consumers could be rewarded with digital assets such as POAPs (Proof of Attendance Protocol) for online and offline activities. The POAPs subsequently could unlock exclusive rewards or merch drops.
- Decentralized and community-driven curation: Web3 technologies have enabled on-chain voting and decentralized governance of various types of organizations. The same technologies could empower consumers to participate in the curation and evolution of brands. For instance, holders of a branded NFT could vote on the flavor that should be released for a beverage brand for the next season. Or, token holders could vote on the selection of styles for the next runway of a fashion brand.
By partnering with existing NFT communities and brands inside and outside of the web3 space, Mintology is linking consumers within exclusive groups to products that fit with the ethos of these communities. As a women-led project, Mintology wanted to begin this journey by empowering and rewarding other women-led projects in the NFT space. In November, in sync with the beta launch of the Mintology dApp, we will be organising offline events in multiple cities globally featuring several women-led NFT communities and DTC brands. Holders of NFTs from these communities will be able to access Mintology’s platform and redeem rewards from jewelry, fashion, and lifestyle brands. After the beta launch, Mintology will continue to onboard a variety of brands to connect them with existing NFT communities and web3 consumers.
If NFT-commerce sounds interesting to you or your community, you can sign up today for the newsletter and early access to the platform at https://mintology.studio
Connect with us!
Official Discord Access: https://discord.gg/3Bz72KhEV7
Mintology Official Twitter: https://twitter.com/MintologyStudio
Mintology Website: https://mintology.studio/
