How you can grow your business by reaching out to a global audience (Translated by Junsang Lee) The importance of catering for cultures when going global Spotify entered the South Korean market in February 2021. I love Spotify, I’ve b …

How to build a great product by applying the Design Thinking process to your startup — The other day a friend approached me with a product that they had built and asked me to give feedback. At first glance, it looked impressive with cool interactions and visuals. But as I was using it, I got confused and I wondered — “What is this for?” …

My personal journey in battling social anxiety — I have written my personal experience about how I discovered that I had social anxiety, and about my CBT treatment through iCope. I hope that by reading this you will be able to appreciate the problems someone goes through in social anxiety. …

In Part 1 of my article, I wrote about using research skills to form interview questions to your potential employers. This article lists the questions I ask interviewers to understand what it would be like to work there. These questions are suited to my personal criteria that I want from…

You’ve prepared for the interview like a champion and answered all the questions as best as you can. At the end of the interview, the interviewer asks “So.. do you have any questions you’d like to ask us?” This normally happens the last 10–20 minutes of the interview, and this…

I recently travelled from the UK to Korea via a commercial flight and wanted to document the process I had to go through from arriving at the airport until the end of my quarantine. I created an overview of the experience outlining the events but wanted to write a blog…

How Hangul applied the 10 Principles of Design 500 years ago — Hangul, the Korean alphabet, is regarded as one of the best writing systems in the world. It was exceptionally designed and I will prove it with Dieter Rams’ 10 Principles of Design. 1. Good design is innovative Dieter believed that good design pushes the boundaries and goes further than our current understanding of an object…

Project #4 | UXDi | General Assembly. — In a team of three, I worked for a Carefreebreaks, a charity that provides free holiday accommodation for unpaid carers. The current website relies on carer support organisations to refer carers. In order to meet the business need of encouraging more people to book breaks, we built an on-boarding process where carers can refer themselves for a holiday directly on the website in a 2.5 week sprint.

Project #3 | UXDi | General Assembly. — In a two-week sprint, I worked in a team of four to work on a concept brief from Santander Cycles. We created a mid-fidelity clickable prototype and select high-fidelity screens for a game app that teaches you how to cycle safely on London’s roads. UX Techniques Client research|Site Visit|Competitor analysis|Assumptions matrix| Survey |User interviews|Affinity mapping|User persona|Empathy mapping|Scenarios|Experience mapping|HMW statement | Design studio|Feature prioritisation|User flows|Wire-flows| Sketching|Prototyping|User testing|Style guide