Instagram is Shutting Down Bots — Here’s What You Can Do About It

photo via Alex Knight

For many, Instagram bots like Instagress or Robolikes are a staple in their marketing tactics. Marketers were able to program these apps to automatically like, comment and follow a user’s content based on locations, hashtags and even by who they followed. These bots are now coming to an end.

Today, Instagress (one of the most popular IG-bots) announced that it was shutting down their service, per Instagram’s request.

This can obviously be a huge loss to marketers who relied on the service, but we’ve put together a few things you can do to continue growing your Instagram account.

Engage with Competitor’s Followers

One of our favorite tactics in growing Instagram followings with the correct audience is going into a competitors follower list, and showing love to their audience. You already know they’re interested in products or services like yours, and now you’ll have the opportunity to showcase what you have to offer.

Cross Promote

Asking your audience or customers to follow you on Instagram is a simple, yet vastly under utilized way of growing your audience. In your next email blast, vlog or Facebook post, be sure to let your audience know about your Instagram page. If you have storefront, installing a selfie wall with your username and hashtag can be a great tool to gain awareness! Don’t forget, if you’re asking someone to follow you on Instagram, be sure you feed is updated regularly with great content.

Use Instagram Ads

Reach more people by using Instagram Ads. These can easily be created in Facebook’s Ad Manager. By doing this, you’ll be taking advantage of Facebook’s detailed targeting platform to reach users you actually care about. By the way, you don’t have to promote your ad on Facebook if you edit your placements! This will allow you to promote great content that’s native to Instagram without spending additional resources on Facebook.

Post Great Content Regularly

Instagram is constantly changing how it delivers a feed based on a users’ behavior to enhance the experience within the social network. This means that you’ll have to post more attention grabbing content more frequently to be found. Find your perfect formula and stick to it so you don’t miss any eyeballs.

Use Instagram Stories More Often

The new stories feature on Instagram is not only a great way to promote your brand, but we’ve found it can receive more impressions than regular posts. Your audience will now get to see more of you in a unique way. We believe you should master Instagram Stories as it becomes more and more popular by the day.

If you need any help with your Instagram marketing, feel free to reach out to me. Find me on Twitter or email me at hey@mikhailalfon.com