Keep out of a Reporter’s Junk Folder: Tips for Better Media Targeting & Press Release Distribution
Thinking about when to write a press release is just one piece of your communications strategy. Knowing which journalists to target is equally important.
After all, the last thing you want to do is spam your media list just because you have the right contact information — you need to be strategic with your targeting so that the right reporters get updates that are relevant to them and their beat(s). Otherwise, they may end up ignoring your news altogether.
To help you optimize your press release distribution strategy and increase your chances of coverage, follow our media targeting guide below.
To see how you can improve your press release distribution and target the right journalists with your news, visit ReportableNews.com. Our built-in reporter database allows you to customize media lists by journalist — not just market or beat. And the best news? Your first release is on us. Contact contact@reportablenews.com today to get started.