DAO: Embrace your audience!

Mirella Baernthaler
3 min readDec 7, 2023
Photo by John Cameron on Unsplash

The power of uniting a diverse group in a DAO offers various advantages for future communities.

How do you incentivize your audience? How do you create a community that is happy to follow a mutual goal? What keeps people interested and does it really need to be about crypto rewards?

We at Caliberco see DAOs as a future way of organizing communities, distributing rights equally and generating impact by engagement.

If you’re thinking about joining a DAO or building your own, it’s important to spend some time on development. Creating your idea will soon introduce you to the following question: Why should a diverse group of people, with seemingly nothing in common, come together for this adventure? Here are some general suggestions we have created with our friend Chat* to start with:

  • *1. Fresh Perspectives, Bold Ideas 🚀 When you gather a bunch of minds from different walks of life, you’re essentially creating a melting pot of unique perspectives. That’s like adding a splash of rainbow to your canvas. Diverse experiences and viewpoints can lead to innovative solutions that you might not have stumbled upon in a more homogenous group.
  • *2. Avoiding Groupthink ☠️ Having no common ground could be your secret weapon against groupthink — that pesky phenomenon where everyone just nods along without critically evaluating ideas. A diverse group is more likely to challenge assumptions and bring healthy skepticism to the table, leading to well-rounded decisions.
  • *3. Broader Network, Wider Reach 🌐 Imagine the connections you’ll make! When you bring together people from different backgrounds, you’re effectively tapping into their networks. This can help your DAO extend its reach and make meaningful connections that could have otherwise been missed.
  • *4. Learning Galore 🧠 Let’s face it, learning from people who are different from us is a ticket to personal growth. Engaging with those who have unique skills, expertise, and knowledge can only make you richer in experience.
  • *5. Resilience and Adaptability 💪 A diverse group is like a bunch of puzzle pieces that might not fit perfectly at first glance. But when they come together, they form a picture that’s stronger and more adaptable. Your DAO will be better prepared to handle challenges and changes in the dynamic crypto space.
  • *6. Community Trust 🤝 Inclusivity and diversity can earn you brownie points in the trust department. When potential participants see that your DAO is a welcoming space for all, they’re more likely to get on board.
  • *7. Breaking Echo Chambers 🔊 It’s easy to get stuck in an echo chamber of your own thoughts. But a diverse group breaks that pattern, introducing new ideas and concepts that you might never have stumbled upon otherwise.

As if where that easy! “Stay curious, stay open-minded, and happy DAO building!” — to quote our friend Chat. What Chat doesn’t know — the art of building a community is quite a tough piece of work. We are right now building one. If you would like to join, feel free to witness the genesis of the MAK DAO on Hive. Follow this blog for more!

*Chat — or as I call him “Chatwin” is of course a generative, pre-trained transformer and performs usually under the name ChatGPT. We go with the free version especially if I want to find out about general, wide spread opinions. Because that’s how Chat was trained ;)

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Mirella Baernthaler
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Blockchain strategist with focus on ecosystem services, building for good, decentralized community enthusiast blogging about project insights and outcomes