Analyzing Google Analytics
Google offers a free web analytic service to follow and record website traffic. Google Analytics was released in November 2005 and has continued to be one of the most well known web statistic service to date. The service tracks how many visitors go onto a website while noticing where they come from and what they use the website for. Companies and start-ups can use this tool to determine the value of their website. Areas where money is being spent but not needed can be tracked in order to save money. Likewise, money could be used in areas where the website is promising to bring back revenue. It is also continually developing to suit the needs of users and technologies.
A tool of this web service is the Mobile Commerce Dashboard:
This shows you the total revenue of your website and breaks it down by channels. This shows you where your revenue is coming from and which ones are successful. This is similar to the campaigns where it shows you the most visited ones that bring the most revenue. The average time that a user spends on the website is displayed. The types of mobile devices are showed with their visits and bounce rates. Site revenue is compared to the mobile revenue while its abandonment percentage is available. Many services are exhibited on the dashboard to show the companies overall market.
Below are some advantages and disadvantages of this web service.
- Can be used on computers, laptops, tablets, mobiles and others
- Cross platform ability between Google products
- Custom data, reports and goals
- Free training online!
- Privacy (google can access your data)
- Limited number of goals, could be problematic to large websites
- Constant training to keep up with changes and upgrades
- Analytics Premium is available for increased support but pricey ($150, 000/year)
Overall, many websites have been using this online statistical tool and it continues to be growing in popularity. I would definitely recommend this analytic for growing businesses and especially for start up companies to understand their consumer base.
Thanks for reading!