We ensure that we don’t make the user think, by making the design frictionless, essentially…
Vadim Tslaf

Vadim, I think I’ve had very different experiences to you and I’ve been able to identity many issues with my designs or designs I’ve been asked to improve upon by using, as what you call it, unstructured user testing.

Also, please remember one cannot make design decisions with only the data gathered from user testing as it will be skewed, one must compare and analyse with the data collected from the other tools and tactics I have described in the article.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.