WePlay APP (UX/UI Case Study)

Miriam Peralta
Sep 4, 2018 · 4 min read

Looking to find a football player, or just want to search for a running partner? Use WePlay to find players in your local area and start a game today!

Player Home | High-DeF

If you want to see this project straight away on an interactive InVision page, do so following this link.

I really hope you like it and if you have any suggestions, questions or comments, please feel free to contact me:

miriamperaltapalacios@gmail.com

How it all started…

The Challenge

Our first solo project was to create an app related to Wellness. As a sport passionate I decided to dig into sports and, what do sport-lovers need?

Research

Interview’s

I first interviewed 8 people that I know are sport passionates to find out what were their habits. They also told me that…

6/8 “ I prefer to work out Monday to Friday”

5/8 “I train after work, late at night”

8/8 “ I do sport to keep fit”

5/8 “ Don’t know people with the same sport level”

6/8 “ Don’t mind the age when playing with someone but the level so that they don’t feel they’re wasting their time

After gathering all the findings I built an affinity diagram so that I could cluster all the given data by patterns and relations.

From all the topics on the table, I decided to tackle the following: Sport partnering, Availability to meet and Learning sports.

Survey findings

After having some idea of what the main pain points were and understanding a bit of the mindset of sports passionates I surveyed 60 people and found out that:

80% people prefer to play sports Monday-Friday

63% prefer to play with people with similar skills level

50% don’t know people that play/practice their same sport

Definition: Problem statement and target users.

Problem Statement

With all this data I defined the problem statement as it follows:

“People who love sports

need to find a way to connect with others with similar sport skills

because they like sharing their passion

And who could be having this problem?

User Persona

I then defined Mark as my user persona;

User Persona

To better understand Mark’s feelings, thoughts and goals I developed this journey regarding “Playing tennis after work” to see possible touch points were I could improve the journey.

based on this journey I discovered that the main pain points were; finding someone to play with with and not only that, finding someone with the same level of expertise so that he didn’t feel as he was wasting his time.

3rd: IDEATION

Having this in mind I started my competitive analysis to see what I could learn from them and also what features could be interesting to then come up with 3 main features for my product.

Top 3 features

With this top 3 features I started prototyping;

Prototype

Test

After testing the prototype and before developing the high-def version of it I discovered I had to solve 3 main aspects:

  • Map view missing info
  • Improve commitment
  • Improve reliability in terms of level of expertise by including rating between players after every match.

Having this in mind I first defined the brand attributes, mood board and style tile.

High def Prototype

Home, Map View and filter.
Filter being applied
Filtering
Confirmation by organizer
Rating after every match

For the interactive version of it, please follow this link.

Future steps;

For the future and in order to monetize the app. I would like to developed a premium version of it, giving “ expert-users” the possibility to teach and any user to learn from them.

Many thanks for your time!! ❤

Miriam Peralta

Written by

UX/UI Product Designer with a previous life as an E-comm, Product and Sales manager.

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