If you haven’t used TikTok, we’re sure you’ve heard of it! Formerly known as Musical.ly, TikTok has taken the world by storm through its lip sync battles, TikTok life hacks and comedic skits. With its audience originally targeting young adults and teens, it has gone far beyond with users of…

The most organic way to bring attention to your Instagram account is to engage! By communicating with your followers and posts on your feed, you are putting your name out there. One of the most important factors that goes into engagement rates is the amount of communication that happens. Interaction…

Audience targeting, what really is it? Well, it can be a daunting thing to think about, and we get that! Sometimes you don’t even know where to begin! In our latest blog article ‘Audience Targeting’ we debunk all the scary myths around targeting your audience on Insta, whilst providing you…

The word ‘algorithm’ in the social media world gets thrown around like confetti. But do you really know what it means and how to get around it in order to optimise your Instagram strategy? 🤔 Algorithms on social media dictate the way in which you view content on your socials…

I’m sure you’ve heard the word ‘value’ thrown around a lot on social media, and while it is important, it is also an overused buzzword — so we’re here to break down what value actually means and how to provide it to your audience authentically. Providing value isn’t just about…

When it comes to habits on social media, there are definitely some practices that will hold you back, and others that will set you on the right path — whatever that means to you! A new year is always a great time to set new resolutions, intentions, and goals for…

Are you a small business owner trying to make it on social media, but you hate putting your face online? Don’t worry — we get you! …

Do you ever stop and wonder whether a piece of content you want to post on Instagram would be better as a static post, a reel, a story, or something else? We know that sometimes it can be hard, especially when you’re starting out, to know what type of content…

Ah, the age-old query. Is one platform enough? Are three too many? Are you reaching the same audience on every platform, or is there a different audience on each one? But, never fear! After reading this blog post, hopefully you’ll never have to ask yourself these questions again, and who…