El Jimador Tequila invites their fans for a chance to win over $100,000 in prizes!

This summer, you don’t have to be a star athlete to be a champion. el Jimador Tequila is raising a glass to everyday champions with its Reach for the Silver program now through August 31, 2016. Fans are invited to enter for the chance to win over $100,000 in prizes including one of 34 limited collection 100 oz pure silver bars or the grand prize of a 2016 Sport Series Airstream.

Whether you catch the morning bus with seconds to spare or perfectly pack the trunk of the minivan on the first attempt, even the little victories are a cause for celebration. The Reach for the Silver program encourages fans to toast the little things in life and applaud everyday successes.

“You don’t need to have a world-renowned name or accolade to enjoy our finely crafted, premium tequila” said el Jimador Brand Manager Ed Carias. “El Jimador is excited to offer an additional element of excitement to summertime festivities with a program that rewards our fans and their everyday achievements.”

Fans are invited to log onto http://silver.eljimador.com/ to enter for the chance to win. One grand prize and a limited collection of secondary prizes will be awarded during the draw period ending August 31, 2016.

Grand Prize

The 2016 Sport Series Airstream Trailer — The Airstream Sport is nimble, functional, efficient and perfect for those who want to hitch up and go for a weekend adventure. Spacious and fuel-efficient, it’s light enough to tow with an SUV, yet still features amenities like a shower, range, and air conditioning.

Secondary Prizing

100 oz Pure Silver Bars — A limited collection of 34 pure silver bars will be awarded to 34 lucky winners during the draw period. Each silver bar is 100 oz of pure silver.

Watch how everyday winners reach for the silver by visiting

About Reach for the Silver Sweepstakes

NO PURCHASE NECESSARY. Consumers must be at least 21 years old and a legal resident of the Unites States. Sweepstakes void wherever prohibited or restricted by law. All entries must be received by August 31, 2016 at 11:59 p.m. EDT when the sweepstakes ends. Limited one entry per person, per day. Odds of winning depend on the number of eligible entries per draw period. Beverage alcohol is not a part of any sweepstakes prize. For more information on eligibility, drawing and prizes, please visit www.silver.eljimador.com to view Reach for the Silver Sweepstakes Official Rules.

And let’s celebrate el Dia de Los Muertos with el Jimador with an amazing contest!


And try this yummy receta!


2 oz el Jimador Silver

1 oz lemon juice

1 oz lime juice

3 oz Korbel California Champagne Br

el Jimador also kicks off one of the biggest celebrations among bicultural consumers in the United States, Day of the Dead or “Día de los Muertos.” This holiday, commemorated on Nov. 2, honors those who have passed away and celebrates them through altars, music, food and art. To make this year memorable, el Jimador is launching a national contest giving adults 21 and older a unique opportunity to win a Day of the Dead painted coa (tool used for harvesting agave plants) created by American artist, David Lozeau. Furthermore, el Jimador is launching a microsite that will serve as a one-stop-shop for consumers 21+ who want to enhance their celebrations with thematic cocktails, authentic food recipes, and party tips.

Now through Nov. 3, consumers can enter the contest by visiting the microsite and uploading an original photo that celebrates Day of the Dead. Entries will also be accepted on Instagram by clicking the link in our bio and connecting with us; then tag el Jimador Tequila @eljimadortequila and use the hashtag #DOTDcontest. Eight winners will be selected based on pre-determined criteria, which includes relevance to holiday and theme, creativity and responsibility. Winners will be notified on Nov. 16.

“Bicultural consumers have the ability to pull cues from their American lifestyle and Hispanic heritage to create their own traditions or celebrate holidays in a unique way,” said Ed Carias, senior brand manager. “Day of the Dead is the perfect opportunity for them to honor their loved ones by expressing their individuality and diversity through altars, catrina (skeleton) make up, music and food to name a few. We hope el Jimador will serve as a resource and inspiration for a responsible celebration that is enjoyed to the fullest.”

About el Jimador

From Casa Herradura, established in 1870, el Jimador is the #1 selling, 100 percent blue agave tequila in Mexico. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. To learn more about el Jimador, visit www.eljimador.com.

Alc. 40% by Vol. (80 proof) Tequila imported by Brown-Forman, Louisville, KY ©2016

Be Real, Drink Responsibly.

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