How social media can benefit a business?
Social media helps businesses by building awareness of the business and its products. Social media can be used for customer engagement as customers can communicate directly with brands. Social media organic posts don’t cost anything so even smaller companies can afford them. And, social media paid campaigns are relatively cheaper than many other online campaigns. Social media reaches all demographics. According to Marketing Sherpa, Online adults aged 18–34 are most likely to follow a brand via social networking (95%)
Social media users are active and sharing among their friends and family can help you reach more audiences. Regularly engaging with your brand, makes you loyal thus it increases brand loyalty and value. Social media humanizes your brand. Apart from all these, it also increases your website traffic, generates leads, boosts sales, helps you reach influencers and improve your visibility, helps you promote your content, helps you tackle negative comments about your brand, a medium to understand more about the sentiment of your customers, and helps you keep an eye of your competitors.