Learnings from building a UGC led shoppable fashion and beauty inspiration app

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Discover. Curate. Shop. Earn.

As an entrepreneur, do you often feel stuck? 5000 DAU, with no clue how to grow? Stuck at 20% D1 retention with no idea how to go beyond? Stuck at 10 min engagement time with no idea how to improve?

Reading this article will help you get answers to these questions.

In the first week of May 2017, I was about to write my last paper for college. While everybody was getting excited about examinations to get over, I was drafting the idea of building a platform for…


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Team Marsplay

It’s been more than two years now, when the journey called Marsplay started, and my growth hacking career made a sharp turn towards all out entrepreneurship. It’s been a bittersweet, but ultimately, hugely fulfilling ride — after all, we’re doing something that matters, immensely; to consumers who need topical, local, real fashion inspirations, and to creators, who can finally monetise their passion.

However, this is not that story, which you can read here. This is the story of my personal experiences and learnings, and I hope at least in some small measure, will be a help to you.

1. Choosing a Co-founder

This is…


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What it takes to build products that make users say ‘wow’ ?

What does it really take to build great products that delight users? How does one go about accomplishing that without going overboard with developing features?

How do you get to that fundamental point that is crucial for every business — making something that people want.

Most companies die simply because they are not able to crack this.

The truth is — Building great consumer products is always hard. That’s why I am writing this.

In my past six years of experience of building products for startups across three continents, my biggest learning has been this — you need to ‘WOW’…


Building the most human way for millennials to shop online

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When Ashley moved from her small rural hometown to London for a new job she admits she went overboard shopping for new clothes.

“Everyone around me looked so stylish. I had to get new stuff. I really felt so much better when I’d come to office in a great outfit. It boosted my confidence and that made everything so much better for me.”

In the current times more than ever before, our identity has started to depend on how we ‘appear’ to the outside world. …


How this belief helped me work with the best people in the world

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https://unsplash.com/

When I look back at the last few years of my life, I see that there is only one thing that has contributed significantly to my growth every single day — The chance to work with some of the best people across the globe.

We grow when we work with smart people. We grow when we are faced with challenging problems that force us to get out of our comfort zone. We grow when we think of ground-breaking solutions.

That is how I have grown over the past few years.

Everyone wants these chances. Everyone wants to connect with amazing…


How I made my first 100k USD while still in college?

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From journey of survival to making my first 100k USD while still in college

My journey of entrepreneurship started with the need for survival.

With few hundred bucks left in my pocket, I had some serious “How-to’s” staring at my face.

How will I pay for my food bills next day? How will I pay for my college fees next semester? This pushed me to leave my comfort zone and to try to do everything.

I often wondered — the whole world is connected over internet, isn’t it? Why can’t I use this as an opportunity to learn and survive together? This motivation forced me to go out of the way to experiment with things. …


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Credits: @ticurazvannarcis

For the last couple of weeks, My mom had been experiencing severe backpains and seeing her like this, made me wish I could do more for her. Every low moment has pushed to me get back to the hustle — so I decided I’d take on a Sideproject.

I have personally found a lot of noise when it comes to good content around product, design, and growth. I consume a lot of good content every day and found people interested in getting more quality content which can help them to grasp some valuable knowledge. So, I decided to share the…


The mobile phone re-imagined for kids

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When we started Toymail, our vision was to make toys that could evolve. Today we launch the Toymail Cloud for Talkies, a constellation of apps that expand the capabilities of our toys, and with that, our vision has become a reality.

Probably the best thing about the development of the Toymail Cloud platform is that it was built as a direct response to the features that our early adopters (both kids and parents) said they wanted to see in our toys.

So it includes apps like Remindie, which turns the Talkies into a kind…


My experience after meeting more than 200 entrepreneurs and investors in a year.

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After shutting down my venture 2 years back, I had decided that I wanted to build global consumer products. It was a very sad decision for me to leave my own baby and start looking for another journey, where I could learn and create impact with my hustle and experience of failing at an early stage startup. …


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https://unsplash.com/

5 year long rollercoaster ride.

It started back in my high school days. I belong to a very small town, Biharsharif, a few kilometers away from the land of learnings, Nalanda. After my class 10th, my parents sent me to Bansal Classes, which is situated at “so called” hub of engineering coaching centres, Kota. I had never heard of IIT till class 10th. But, my parents sent me there so that I can get into the best IIT and have a good career ahead.

I faced first failure in my life when I was not able to crack IIT JEE…

Misbah Ashraf

Building something new 💻 | Previously Product Growth @pulseqa @movewithpursuit @Toymailco | Build @thecibola

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