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Michael Schmidt
Michael Schmidt

8.2K Followers

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Editor of Thoughts on Apple Car, Digital Brand Architecture, UBX - Useful Brand Experiences, and Marketing in times of societal change

8.2K Followers

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Michael Schmidt

Michael Schmidt

8.2K Followers

Creative Director at Virtual Identity. I spent a decade on automotive brands in digital, and blog about #strategy, the #ClimateCrisis, and #AppleCar.

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