Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.
… this is such a TRUE statement (the article). Too bad nobody asks the designers in touch with the people to design the vehicles, but only the folks that are obliged to charm the vehicle industry. But give it some time and some more of these thoughts and it will all open up into a sunny future