Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.
if you want t…d, its ride- hailing companies Uber and Waymo started using SUVs and MPVs they got from automakers. Not the type of vehicles to use if you want to improve transit times, lower costs, deploy driverless, and zero emission. Car makers find it hard to bring affordable electric cars without subsidies, realize self-driving (…
veryone who needed to drive was given that time … justify the added expense because of the productivity payoff. Sitting in the Waymo car, I thought, ‘What if everyone who needed to drive was given that time back to do what they wanted? What would we come up with next?’
…t isn’t. But with a caveat that some of these things are disruptive but each one may be an enabler. What’s missing from this three-legged stool is this notion that micromobility might actually be the perfect shared electric intelligent vehicle.
…ies and seeing the proof of existence of an alternative future there. Yet there are limits to this. The effort in the Netherlands to embrace the bicycle began in the 1970s and it’s still an ongoing process 40 years later.
e last e…ildings and housing. Cities are so dependent upon that the way that we’ve built our infrastructure. [00:30:00] For the last especially 50 years in a lot of Western cities, we’ve had the blunt tool of the car and everything has been built around the car. As you see the rise of these new modalities, it will be interesting to see how infrastructure and c…
…ecause we have trains, bicycles, trams and other transit vehicles but all of these existed pre-car. Since then, we haven’t really had success with monorails, or with rockets or rocket packs. We’ve had the helicopter, but again that has been banned from city transport.