I have a conceptual question (and before I begin, Apple fans please calm down, there is nothing in…
G A Mercer

I’m convinced that there will be ways to differentiate the riding experience. In fact, it will be the most important factor, because as you say the driving is done by a robot (the car). So, the way the car behaves, the way you connect with it, the way software and hardware work together, all of this will have a huge impact on the experience and will not be easy to be done well – and not every carmaker will get this right.

Premium pricing will also be possible when the experience is better. I can imagine to rent an Apple Car for the better days, for special occasions. There will be room for premium (as there always is).

Did you read my other pieces? I have touched many of the aspects you raised in your response. Happy to discuss further.