Lifestyle for an Ecologically Sustainable Society

Michael Schmidt
Sep 11, 2022


Enough is enough. We need to achieve sufficiency and stop material growth.

Interestingly, world religions are very much about restraint and renounce. Time to create a new belief, in less.

Buy less.

Consume less.

Work less.

Drive less.

Travel less.

Eat less.

Binge less.

Scroll less.

Write less.



Michael Schmidt

Creative Director at Virtual Identity. I spent a decade on automotive brands in digital and blog about #strategy, the #ClimateCrisis, and #AppleCar.