Michael Schmidt
Feb 23, 2018 · 1 min read

True, but only vehicles designed by legacy carmakers will look like this. A company who has never designed a regular car but starts from scratch with an autonomous vehicle will make tons of different design decisions.

Michael Schmidt

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Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.