Iqbal Mohammed – Medium

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Iqbal Mohammed

The real cake mix insight isn’t what you think it is

By the late 1940s, instant cake mixes — which required the addition of only water — had been around for a couple of decades¹. More than…

6 min readMay 31, 2022

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Iqbal Mohammed

Evolution and the hidden cognitive bias that’s sabotaging advertising’s future

Our instinctive response to all problems — including our own — is to seek ‘essences’, to leave no room for intermediates.

5 min readJun 7, 2022

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Iqbal Mohammed

What a master pickpocket can teach us about storytelling

Storytelling is as much — or even much more — about the ‘how’, the telling, as it is about the stories themselves.

6 min readJun 7, 2022

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Iqbal Mohammed

The consumer is not a moron. He is the other half of creative genius.

In the myth-making that follows success, the beginnings of any creative endeavour or career always happen under the light of a guiding…

7 min readJun 7, 2022

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Iqbal Mohammed

What Big Data reveals about us as a civilisation

One defining feature of technological progress is an escalation of energy needs.

6 min readJun 7, 2022

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Iqbal Mohammed

Fake Quotations and the Speciation of Wisdom

“Stop fucking with the words man. i maybe dead, but i am watching ~ Rumi”

6 min readJun 7, 2022

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Iqbal Mohammed

Where to look for ideas you may have misplaced

A couple of days ago, I riffed a bit on research findings about how walking through doors seems to have an adverse effect on memory.

2 min readJun 5, 2022

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Iqbal Mohammed

The machine code of story-telling

An effective opening line creates a temporal boundary between what you were doing or thinking before the story began and afterwards.

2 min readJun 5, 2022

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Iqbal Mohammed

Complexity as a narrative device

Complexity when used skillfully as a narrative device can draw the reader deeper into the story.

2 min readJun 5, 2022

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Iqbal Mohammed

What is the future of fashion?

For some self-expression for its own sake is worth the exorbitant cost. But for others, a little paranoia sshould help.

3 min readJun 5, 2022

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Iqbal Mohammed

Iqbal Mohammed

Director, Business Design // Head of Strategy & Innovation at virtual-identity.com, a digital product company serving the DACH and wider European markets.

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