We live in a world where digital products are inherently undervalued relative to other products. We will shell out $5 for a pumpkin spice latte in a heartbeat, but the second we have to pay $1.99 for an app, we begin to conduct cost-benefit analysis as if we were buying a damn house.
When Tim Ferriss asked Malcolm Gladwell what advice he would have for his 30-year-old self, his response was quick, and simple: “Leave North America…. Which is — despite the fact that it pretends to be the only place that matters — is not the only place that matters.” He then recalled an opportunity he had to live in Jamaica. “I should have done it,” he said.