James Mole McConnellBlockedUnblockFollowFollowing(Scottish) Lead User Experience Designer @Viaplay and former @hyperisland student. Observing, questioning, designing and fathering. I also play FIFAAug 5Possibly the most important thing UX brings into product is an understanding of how users use our products in their day-to-day and in their broader surroundings. After all, your app or website is not the only one they are using, and they aren’t just using it seated in a relaxed, perfectly ventilated, well-lit, sound-proofed environment with flawless connectivity and a butler service to bring them refreshments (don’t we all wish!). This understanding of the bigger picture can help teams develop the best possible products for their users and create the most amazing innovations.Reflections on building a UX teamLidia Oshlyansky331So true! Something that is far too easily forgotten.