Product Marketeer at a SaaS Startup. Love new products and ideas. Also love statistics, marketing, designing, curry chicken & good music. Sapiosexual.

Dec 6, 2015

Extending The E-Commerce User Experience Beyond Web Conversions — How Your Delivery Guy Can Do Wonders!

“BUY NOW” — The most powerful Call-To-Action ever, has taken the world by the storm. The moment a sale is made, we shift the focus from ‘conversion’ to ‘retention’’. A few auto-responders, a few lines of code in your shiny new automation purchase, and you are re-targeting (read:stalking) the poor customer wherever they go.

But wait! Didn't you just skip the best opportunity in your conversion-rate-optimized cycle? The opportunity where your customer would actually see the human component for this purchase?

An e-commerce transaction, once processed, triggers two possible cycles —

Capitalizing on the power of the delivery channel can help you relax the stress in retention as well.

The world has been going crazy about retention over digital medium, missing out on the only human touch-point in the entire purchase cycle.

Great Thought. Anything Actionable?

Absolutely. This Christmas, make sure all your deliveries look like Santa Claus. You never know how many hearts you’d be winning. A father just might choose you over everything else the next time he wants a delivery done for her daughter. All it needed was a smart delivery guy who could jingle all the way!

The next Valentine’s, ask your delivery guy to deliver everyone on recipient list a red rose.

“We are in love with you, will you be our valentine? Drop us a tweet

-Love, XYZ-Kart.com”

It’d at best cost you a day’s fee of our all-heavy Automation Platforms.

Drop an unexpected gift to a customer on their fifth order. You just guarantee your seventh delivery! It is this easy.

Okay, What’s the catch here?

Given the returns of this small tweak in your approach, there actually is no catch. The only small struggle will be getting Delivery Boys smart enough to pull this off for you. But there are some brilliant assessments available to help you out with that!

Some of the last mile delivery services in India are already making a smart move by realizing the potential in this only human component of the e-commerce sales cycle. Will you do it too?

Do drop your thoughts, feedback on this.