3 Things I’ve Learned at Social Media Marketing World
I have been working in social media for some time now, so I can say that I know pretty much about these communication channels. In this article I will highlight the 3 top things you need to remember when you manage social network. Let’s begin!
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” — Kami Huyse
1. Do not copy, look for uniqueness… it pays off in the end
I know some marketing agencies and people working for them. When they are starting to promote the client’s business, they immediately look at its competitors and copy everything they do. Is it the right approach? No, it is not. I realize how important it is to analyze the competition and how it can help in creating your own marketing strategy but you cannot do everything just as they do and think that is enough. Because it is not enough. You need to find your own style of communication, your own face that users will love.
2. Your Facebook page can be successful even without paid promotion, but it is difficult… very difficult
I am probably going to sound like an old person BUT I remember the time you gave 50 € to a FB campaign and you have achieved great results. But today is different. It mostly depends on what kind of audience you want to target — especially on their location. For example: the US market is much more competitive than the Slovak market so you will not be able to get there easily.
BUT! Sometimes it may not be just about budget for campaigns or boost posts. Sometimes it needs patience and quality content, and users will notice you…
3. It is not possible to create a post that everyone likes
When you learn to live with this, it will be easier for you. JIt is good to have high expectations, but not unrealistic. When I’ve started working in social media I thought that a top post would simply have to be liked by everyone. But I was wrong.
Therefore, the most important is to create a post to reach your target groupand speak to them in their own style & “language”.
“Think like a publisher, not a marketer.” — David Meerman Scott