Digital vs Demand vs Brand – What Kind of Marketer Are You?
I used to be embarrassed to say that I was in marketing. The field is overpopulated, under appreciated, and the title is too widely used by people who think doing a Facebook post and sharing an Instagram photo is good marketing. The truth is, CMOs are 70% more likely to get fired than any other C-suite executive.
There’s a great post by Joseph Orr on the average tenure of a CMO and how easy it is to blame a marketer if sales isn’t hitting the quota or the pipeline isn’t full enough. I live in constant fear of that and even have nightmares that involve lackluster Salesforce dashboards and email campaigns sending to the wrong audience. But it’s not all doom and gloom – his post as well as my upcoming MTN Mktg Meetup on December 3 offer some great tips on how to demonstrate worth and necessity of your marketing department, define your marketing style, or motivate you to make a change to your current marketing plan of attack. We’ll leave a little bit of time afterwards to vent and commiserate with fellow marketers about the challenges you face in guiding your marketing strategy.
Join our group at VictorOps on Wednesday, December 3rd from 6–7:30pm for cocktails, snacks, and open discussion (read venting with purpose) on the type of marketer you are or want to become. This month’s topic will focus on the differences, similarities, and challenges for a digital marketer versus a demand gen marketer versus a brand marketer.
We’ll also welcome Tracy Earles, Sr. DemandGen Manager at SolidFire, to jump start the conversation. Read Tracey’s blog post Digital Marketing is Dead to get your minds ready to contribute to the conversation.
We look forward to seeing you there! And big thanks to VictorOps, SolidFire, and Quick Left for sponsoring!
Originally published at www.rachelscottworks.com.