helen brain – Medium

helen brain

In defense of ‘purpose’.

I’ve seen a lot of people commenting recently that purpose-led marketing is a load of old bollocks.

May 8, 2017

May 8, 2017

Never has the truth been more important.

To borrow a phrase — “Marketing used to be about creating a myth and selling it…now it is about finding a truth and sharing it”.

Jan 25, 2017

Jan 25, 2017

Published in
Be The Real Change

We are not powerless.

This morning is the second time in few months I’ve cried over politics — very unlike me.

Nov 9, 2016

Nov 9, 2016

Asking “how do we measure the success of CSR”, should actually be a bigger question.

Rather than measuring CSR in isolation, we should be looking at simply how we measure business success.

May 16, 2016

May 16, 2016

Is product the message? (Again.)

There were three key themes identified at Cannes last year: disruption, culture, and product.

May 4, 2016

May 4, 2016

Doing well by doing good.

“Conscious capitalism”, “purpose”, “meaningful”, “doing well by doing good”. There are lots of trends and opinions out there right now that…

Apr 4, 2016

Apr 4, 2016

Brands need to make life easy if they want to attract mums.

Last week I went along to Mumsnets annual Mumstock event, where they presented some really interesting research on all the different types…

Mar 21, 2016

Mar 21, 2016

How hard does it need to be to shop ethically?!

As part of my ongoing challenge to become a more conscious consumer, this month I’m reviewing the skincare I use and searching for more…

Dec 23, 2015

Dec 23, 2015

3 things to remember: wholeness, being human and creating value.

I recently attend this years Meaning Conference in Brighton; it is “the annual gathering for people who believe business can and must be a…

Dec 7, 2015

Dec 7, 2015

Published in
Be The Real Change

Can you live without Amazon?

This month, I started my ‘conscious consumption’ challenge by trying to stop shopping with Amazon. I’m starting with them because it’s…

Nov 23, 2015

Nov 23, 2015

helen brain

helen brain

Strategist. Exploring how business can be a force for good in the world. Work at MediaCom Uk. All opinions are my own.

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