Cassidy ReidFriday the 13th in ParisIt was just another crisp autumn evening in Paris. Cody Mannick was an American studying abroad in Paris, France. She was on her way to…May 3, 2016May 3, 2016
Cassidy ReidVisuals or Nah?After a lot of in class examples and doing my own research, I have discovered that visuals can truly make or break brand storytelling…Apr 12, 2016Apr 12, 2016
Cassidy ReidUplifting or Shallow?Between all of these ads that I have been studying with storytelling aspects, we need to ask the question, can real-life stories be…Mar 8, 2016Mar 8, 2016
Cassidy ReidAd or Story?Last week in Com 475 (Narrative Storytelling for Causes and Brands) each of us students had to give a 2-minute presentation on an Ad that…Mar 1, 2016Mar 1, 2016
Cassidy ReidHit Her Campaign“Hit Her” Campaign is a video that went viral this past year that promotes the awareness of violence against women. It is a factual story…Feb 23, 2016Feb 23, 2016
Cassidy ReidStorytelling like SinatraIf anyone reading this has not read, “Frank Sinatra Has a Cold”, I would highly recommend that they stop everything they are doing and read…Feb 16, 2016Feb 16, 2016
Cassidy ReidSuper CommercialsEvery year, the Super Bowl is known to hold the most watched and most expensive advertisements in the world. Over 115 million people in the…Feb 9, 2016Feb 9, 2016
Cassidy ReidAre You For Real Dog??Now that we are starting to dive into the concept of brand storytelling in advertising, we see that there are two different routes to take…Feb 2, 2016Feb 2, 2016
Cassidy ReidOnce Upon a Time… BUY THIS!In today’s society, marketing has become so competitive between brands for attention from their target audience. To make their content more…Jan 26, 2016Jan 26, 2016
Cassidy ReidAirbnb = MeIf anyone knows me at all, they know that traveling is my passion. So when I stumbled across an article on Pinterest about Airbnb 2 years…Jan 19, 2016Jan 19, 2016
