What is the value of using an infographic?
‘Only a picture can carry such a volume of data in such a small space’ ~ Edward Tufte
Businesses today are catching on that people want brands and companies that are more transparent with their data. Infographics can help you with this, here is why:
1. Provide information in ‘bite-sized’ chunks. The popularity of twitter marks a notable trend for the consumption of news in summarised ‘bite-sized’ chunks. It could be that through easier access, is where the increased appetite for information has come. (Particularly in a new group of people without any traditional scientific background). Summarising this knowledge and representing it visually might enable people to ‘get the picture’. Infographics can enable you to present data in ‘bite-sized’ chunks.
2. Engage more people in your data. Subjects and skills that were classified for ‘lab coats’ are now actively being pushed, encouraged and welcomed towards the…’average coats’. This relying on the smooth transfer of knowledge from source to society. Infographics can help you engage everybody, not just topic enthusiasts.
3. Enable everybody to speak the same ‘language’. There is no denying that presenting data to a variety of people is easier if everybody speaks the same ‘language’. By respectively keeping in mind different meanings of signs, symbols and colours, infographics done right might not have any need for translations.
4. Aids alignment. One of the reasons that infographics are often used could be because of their potential to speak across learning styles and cognitive abilities. One could argue that they enable alignment. People can see what you are talking about and thus align to the idea quicker. A successful data visualisation instigates progression for the respective subject. Infographics can make people say ‘I see what you mean’ and move on from the same page.
A golden nugget to leave you with, as food for thought (since we are all so hungry), is a quote from the graphics editor Amanda Cox: ‘We’re already at a place where we can make people understand what they didn’t understand. Now we want to make people understand what no one has understood before’.
This is the third part of a series of small texts guiding you to the right kind of infographics.