LisettePreparing For An IPO: What PR Pros Need to Know2016 was a slow year for companies going public. Stock market volatility, political uncertainty and disconnects in private-public…Feb 27, 2017Feb 27, 2017
LisetteDissecting Apple’s Event: A Few Public Relations TakeawaysLast week, thousands of people clamored into San Francisco’s Bill Graham Civic Auditorium to hear the latest updates from Apple.Sep 12, 2016Sep 12, 2016
LisetteHow to “hijack” the newsA client recently commented to me that the real value of a PR professional is his or her ability to generate results in lieu of hard news…Aug 10, 2016Aug 10, 2016
LisettePreparing for an M&A: The role of strategic communicationsIt’s been a mega technology mergers and acquisitions (M&As) bingefest in the last month. Microsoft acquired LinkedIn for $26.2 billion…Aug 1, 2016Aug 1, 2016
LisetteFive basic tips for influencer marketing successThe proliferation of social media, the flood of emails in our inbox each day, and the fact that PR pros now outnumber journalists in the…Jul 19, 2016Jul 19, 2016
LisetteHere’s what led me to starting Gravitate PRMy first job after graduating from university was at a boutique public relations agency called Bird & Hill that had a number of…Jul 1, 2016Jul 1, 2016