So, OK, that’s great, we met someone really cool at this event we had. But it can’t stop there.” If the conversation can lead to a story, “we need to make it a story.” If there’s not an immediate story, “What is another way that we can interact with that person?”
What does a growth editor do?
Julia Haslanger

yes- like a tree trunk that has to grow branches. More on this topic, here- managing the growth editors thought leadership role, with producing the actual targeted content.

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