Places for people

A customer at the core
We implemented a narrative that enabled PFP to demonstrate its place making capabilities and unite its diverse businesses under one story — places work when they work for everyone is inclusive and creates a framework — places work when…

Bold + true = Adopt + Share

The universal idea was adopted by a complex organisation, creating a shared focus across disparate teams, stakeholders and services.

Places for people

A customer at the core
We implemented a narrative that enabled PFP to demonstrate its place making capabilities and unite its diverse businesses under one story — places work when they work for everyone is inclusive and creates a framework — places work when…

Bold + true = Adopt + Share

The universal idea was adopted by a complex organisation, creating a shared focus across disparate teams, stakeholders and services.

Show don’t tell

Harwell is the UK’s most significant centre for ‘big science’ research, housing our national synchrotron, Europe’s biggest laser and about 5,000 research scientists. But hardly anyone has heard of it.

Since 2013 we have been helping Harwell achieve their ambition to be Europe’s rival to MIT. Our brand positioning for them, based on extensive research with stakeholders onsite and globally with current and future stakeholders, identified three components that in combination give Harwell as unique strength: Scale, Activity, Collaboration.

We created a brand platform for The Hague convention bureau (THCB) that united a very diverse mix of commercial and public stakeholders around an idea that best represented the Dutch capital’s unique strengths. Interviews highlighted a disparity between the story they wanted to tell and the very directional and unique nature of the location. We challenged their desire to tell a frivolous story and worked with them to embrace an authentic and singular offer — the Hague is a place you go to get meaningful results.

One + Many

Practicus is an innovator, a disruptor and a leader. We shifted their business model from traditional recruitment to community problem solving. “Who can we place?” became “What is the problem and how can we (the collective) help you solve it?” One+MANY became their brand idea and guiding principle. Their mission — to change the way people feel about recruitment.

Time Out is an iconic and global brand. Time Out started as a London-only publication in 1968 and has expanded its online and offline editorial recommendations to 328 cities in 58 countries worldwide reflecting and shaping the culture of cities around the globe.

I worked with teams of passionate and skilled writers, photographers, designers, visionaries and cultural institutions to build sub-brands, campaigns, events and experiences which brought the most amazing cities to life and helped to transform citizens from tourists to travellers.

My ‘Time Out’ take away
Storytelling and authenticity is king

Creative direction: Time Out iPad launch campaign — 12 hours in London, armed with a camera

Nicola Wilson

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