How’s your job hunt going? Meet Iona

UX case study. (Sprint 1) uxdi-ldn-17

An app to manage all the jobs that you applied for.

Project 1 General Assembly (concept app)
Team: individual project
Client: Iona Seligman
My role: UX Researcher / UX Designer
Duration: 1 week
Methods: 121 Interview, concept mapping, storyboard, user flows, sketching, paper prototype, clickable prototype using Marvel app.

The Brief

First week at GA and we were asked to find a partner to work with. The goal was to create an app that could improve my partner’s life. We had to quiz each other to find a problem that could be addressed using a mobile app.

User research

I start to interview Iona with open questions in order to know her. I was very keen to understand Iona interests, daily activities, short and long term goals and how she normally addresses them.

Meet Iona

Iona lives in central London with her flatmates. She is an AirB&B host in Edinburgh. As soon as she wakes up she goes through her social media, Facebook messenger, twitter and Instagram. She will leave home heading school after walking her dog. Not a breakfast person. Most of her time is socialising, meeting new people and spending time with her friends after work or school. She also likes to travel, volunteering, playing tennis and takes singing classes.

Problem statement

Iona goal is to find a job that she loves. She explained to me how much time and money she’s putting on her UX course at GA and how important this is for her. At the same time, Iona doesn’t want to compromise her social life to manage her job hunt. She said how overwhelmed she feels by using different websites for job search. The only way to keep track of it is by using her email and an excel spreadsheet.

The solution

Introducing the Job organizer app. An app that will collect and save all the jobs that you have applied. Gives you visual feedback of how you’re doing.

Understanding the task/user flow

Early testing and design interactions

On the 3rd day, we sat together and I asked Iona to go through all my screens that I sketched on paper. The aim is not to get a pretty looking app that she should be pleased to look at but to get an early feedback if she could achieve her goal — save the jobs that she applied for. Iona was really pleased to see a simple list view of the jobs that she applied. I could see how happy she was when I show her that she could also have a monthly view. She said that’s awesome because I can see my month in one go. She suggested to having a red dot on the days with a deadline. So would be easier to stand out an important day. When I showed her my 3rd screen, the statistics, was where I find my struggling points of the app. Initially I was just displaying the overall jobs that she was applying for over a week. She wasn’t happy about it. She said how important is for her to have an overview of how many jobs she applied by job title, company, salary or other words.

Initial feedback from early testing

Takeaways from early testing:

  • Adding a highlight on the days that she have a deadline on the calendar view.
  • Improve statics screen by adding a functionality to generate smart keywords into tags to a job role that she applied for as job title, salary, company name, closing date, etc

Final screens and prototyping

As a designer, I can tell how my phone was my best friend at this point, so handy and easy to bring something to life. I screenshot all my paper screens and import them to marvel app that was previously installed on my phone. I could easily add linkable areas of my screens that can link one screen to another. Huge takeaway from this experience was that you should be logged in into your account before starting your project as I start straight away once I moved to see on my desktop I understood that I was not logged in and once I did it so on my phone I lost all my project I had to do it all over again. Thumb down for time consuming.

Overall Iona can experience not just the structure but also the interaction on the phone. At this stage I acknowledged the natural steps moving from a low fidelity to a more high fidelity prototype bring more details to the testing.

Marvel app link:

Final screens for clickable testing

Next steps

Fiona is really happy with her new app. She can use any break at work to update the status of any job application or simply save one more to the app while walking her dog. 
 Down the road would be nice to sync job related events with the phone’s calendar. Also, future steps would be to add a contact to a role and have a history of all steps you have done to a specific role.

That’s the end of week one. If you have any suggestions please write down below.
 Happy job hunting!

I encourage you to check what app @Iona designed to improve my life.