Visual designer and veteran circus artist
If we disagree on whether a particular approach gets close to grossness, we come back to that: “Does this marketing play primarily serve our customer? How would we feel if we received this? What does this content say about InVision as a company?”
Since launching them we’ve been exploring ways to make them stickier, for example, reducing them to three and making them more inclusive as Experience Principles in collaboration with our Marketing team.
What really made the principles work, was that we tailored them to our domain (music) and tied them back to our business goals, in terms that would resonate with non-designers.