Why You Are Already A Creator

Cred: Greg Rakozy/Unsplash

Our 60,000 thoughts a day could be the next marketing platform — and a movement for positivity.

by Robert Longoria

“We need to consistently put out great content for our readers.”

This was a statement made to me by my colleague during our first discussion for this article. I was elated to be approached to represent my agency in this manner; then fear started to consume my mind.

“What am I supposed to write about? I don’t know if I can do this. I’ll never get this opportunity again if I don’t deliver.”

As I continued to rack my brain for ideas that would be deemed as sufficient “content,” I had an epiphany. Every single one of my thoughts was content that I had already created, I just had not expressed it for others to consume.

This got me thinking: how many thoughts do we, as human beings, have in a single day?

According to Cleveland Clinic Wellness, “each person has an average of 60,000 thoughts a day!” Of those 60,000 thoughts, Cleveland Clinic Wellness postulates 95% of those thoughts are repeated every day, and an outlandish 80% of those thoughts are “negative.”

This information is important because of the simple fact that we are all creators, and only now do we have the social platforms to express ourselves. Every human being, every life form in existence, is a creator. It is the most powerful ability that nature has provided us. Think deeply about that for a minute. Our trees and plants create oxygen for humans to be able to survive. Insects provide pollination, as well as other beneficial value, in order to keep our trees and plants alive. Our wildlife creates population control, and among so much more, sustenance for humans to consume (so do our plants, for all my vegetarian/vegan friends. This is Santa Monica.) We all create our shelter. We all create our lives. We are all connected.

Now, why is this relevant, and how does it pertain to how we behave as a human civilization? In a society dominated by Modern Media Culture, it is incredibly important to be cognizant of what we consume; because that correlates directly to what we create. What we create, is what others will consume, one way or another. Do you see the pattern here? It is a never-ending cycle, and since the inception of mobile supercomputers (smartphones), it has never been more important.

In the United States, 77% of our population has a smartphone. That is 247.4 million Americans walking around with an infinite amount of power in their pockets. The power to create, the power to learn, the power to help, the power to destroy. Destroy? Seems like a dramatic way to keep your attention, right? Let’s explore this idea.

Take a look at some of the cyberbullying statistics published by NoBullying.com:

  • 25% of teenagers report that they have experienced repeated bullying by their cell phone, or on the Internet.
  • 52% of young people report being cyberbullied.
  • 11% of adolescents and teens report that embarrassing or damaging photographs have been taken of them without their knowledge or consent.
  • Of the young people who reported cyber bullying incidents against them, a third reported that their bullies used online threats.
  • 10% of all middle school and high school students have been on the receiving end of hate terms.
  • 55% of all teens that use social media have witnessed outright bullying online.

How is this cyberbullying even able to occur? Because Modern Media Culture has its dark side. Social media has played a nasty part in teenage suicide since its inception. Let’s remember 14-year-old Megan Meier, who in 2006 took her life after being bullied and harassed on the most popular social media site of that era. Unfortunately, Megan’s is not the last tragic story of a young life being pushed to a place so dark, suicide feels like the only option. In 2017, social platforms are ubiquitous; you can never get away. The power is undeniable, and it can lead to destruction. The destruction of too many beautiful lives who will never get to realize their true beauty and potential.

I write about this not to make you feel sad, angry, or hopeless about the future of our society. On the contrary, I write about this to empower us for our future and bring inspiration and hope for what we can all accomplish as we push forward in life!

Let’s circle back to those average 60,000 thoughts a day; 95% of them being repeated every day, and 80% of them negative! That is 48,000 thoughts a day created that have immense power over us, and serve us no purpose. Our thoughts are a form of energy, just as is everything in the universe. If so much of our thought energy is being repeated in a negative manner, what kind of consequences might we be manifesting in our daily lives?

In quantum physics, there exists a theory known as the “observer effect.” This is an idea which stipulates that the way the world behaves is a direct result of how — or if — we look at it. In other words, our observation of reality changes our reality. If our observation of reality is overpowered by negative thoughts (ie. self-doubt, hate, anger, greed etc.) then we are sure to create more of these feelings in our realities. Furthermore, these attitudes will indubitably affect the way we live our lives, which we most certainly project unto others. The cycle continues.

How can we harness the power of Modern Media Culture to create a society permeated by positivity and kindness? Let’s consider how we might be able to become more consciously aware of our thoughts (and no, I’m not suggesting you consume some sort of magical substance…but I mean…).

As my colleague Brian Rigazzi shared with us in his article “FractalFutureFantasyFetish” (warning: do not read alone, someone will need to pick up the pieces of your mind) brain-to-computer technology is on the horizon. With that, beyond simply texting with our brains, what if we could get paid for our thoughts? I mean, we already do right? We simply translate those thoughts into song lyrics, business ideas, inventions, etc. Every thought we have is a piece of content, right? People make incredible livings off sharing their thoughts on blogs. People can get paid for their feedback on a movie, or a product.

What if we were to become more consciously aware of our thoughts, simply because we had a monetary incentive? Imagine a world where these brain-to-computer technologies were able to get us paid off our opinion of an advertisement located in the mall, simply by thinking it? Marketers receiving data (our thoughts/opinions/suggestions) instantaneously? Imagine.

Imagine a business that paid people to have positive thoughts, simply because positivity made better “content.”

Now, imagine a business that paid people to have positive thoughts, simply because positivity made for better “content.” Sharing the beauty of the world and the joy of life around the globe. All the while, making a difference in each individual’s life by eradicating those 48,000 negative thoughts a day.

Look at how far we’ve come as a species. Imagine every human on Earth producing 60,000 positive thoughts a day. Modern Media Culture would become a powerful force for good in the world, and we would have a responsibility to advance it with the love and care we would want for our own children.

What will you create?

“The mind is everything. What we think, we become.”
— Buddha

Robert Longoria is a Front Desk Associate and Partner Manager at Mistress.