Case Study: How My First App Ranked #2 in the Google Play Store

10,000+ active users worldwide ~ 4.7/5.0 stars from 500+ reviews

Mitch Clements
Jul 14, 2017 · 10 min read

Overview

Background

Temples differ from regular meetinghouses and weekly services. More information on temples can be found here.

The Problem

My Design Approach

Project Goals

User Research

Recruiting

Primary Research

Secondary Research

Existing Competitors

Data Synthesis

Personas

User Stories

Ideation: Sketching

Selected samples from the final versions of my sketches

Information Hierarchy: Card Sorting

Selected samples from doing card sorting

Visual Layout: Wireframes

Selected samples from the final versions of my wireframes

Interaction: Low-Fidelity Prototype


Usability Testing

Testing

Learning

Iterating

High-Fidelity Prototype

Screen shots of my high-fidelity prototype using code:

Unfortunately its difficult to demonstrate a native coded Android app on the web, so I’ve provided screenshots.

More Usability Testing

Discovery

Implementation

“Hand off to the developers” is not an event, but a process of communication from project inception.

Transition from Design to Code

Coding in Android Studio

Constraints and Prioritization

Infographic provided by the church

Internationalization

Publishing

Promoting

Results

Best. Day. Of. My. Life. My app was ranked just above PayPal and Subway!

User Testimonials

And then there’s always that one guy… 🤷‍♂️

Did he confuse it with one of the other discontinued competitor apps in the Google Play Store? He still hasn’t replied. This remains a mystery to me to this day.

A Work In Progress

My design approach is iterative, not linear.

What I Learned

The Most Important Takeaway:

UX design is so much fun! I enjoy the processes of developing empathy, making discoveries, learning from my mistakes, and innovating to create solutions that solve problems.

Thank You

Mitch Clements

Written by

Former President of the BYU UX Design Club, and ambitious designer, researcher, and creator.