Ian is a senior planner at a Manchester Advertising agency. Outside work his interests include Yoga, tai Chi, cycling and gardening.
So yes, you’re Obiwan and your product (service, proposal, whatever) is a lightsaber that helps Luke battle stormtroopers. You’re Moana’s grandmother, Tala, and your product is the ancient wisdom that propels Moana to defe…
…amic that plays out in epic films and fairy tales: We value Obiwan’s gift of a lightsaber precisely because we understand the role it can play in Luke’s struggle to destroy the Death Star.