3 Things That Make Logo Designers Unique

We live in a visual world. Graphic design is everywhere we look, and in many places that we wouldn’t even think of looking. As a result, designers are everywhere, too — designers of many disciplines and backgrounds, all contributing to our visual world in very positive ways.

However, when it comes to building brands for businesses, there is a certain swagger that logo designers can proudly walk with. Below are three reasons why.

If You’re A Logo Designer, Everything Starts With You.

Unless you’re doing a logo RE-design, you’re pretty much starting with a blank canvas in regards to creativity. Chances are that you are not confined to a specific color palette or brand personality yet. You get to create the mood and emotion. Everything starts with you. This can’t be said for brochure or collateral designers, for example, who have to inherit the corporate colors and graphic guidelines that have been set before them.

Logo Designers Can Often See More With Less.

Some of the best logos of all time are very minimal and simplistic. Being able to uniquely capture a brand’s personality in a single image requires not just creativity, but a lot of strategic thinking and problem solving skills. Although this could possibly be said for designers of many different disciplines, logo design (arguably) builds designer instinct and intuition like no other design discipline.

Logo Designers Experience More Mileage.

Since logos are the visual centerpiece of a brand, wherever that visual brand goes, so does the logo designer’s work. Every website, brochure, print ad and marketing piece will have their imprint on it. Seeing a logo creation in a marketing or ad campaign, or in the marketplace on a store shelf, can be a continually a rewarding experience for the logo designer for years to come. This can’t necessarily be said for a print ad or brochure designer, where such work may only have a “lifespan” equal to the length of the specific campaign.

So whether you’re a designer already in the field, or a business that is considering hiring a designer to create a new logo, one thing is for sure — a good logo design can be the greatest investment that a business can make.