All The Brands Owned By Mattel

Mitchell Barrick
1 min readJan 17, 2024

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Mattel is an entertainment company well known for establishing the toy Barbie. Barbie movie became a blockbuster in 2023 and broke records as soon as it was launched. It passed the records by making $1.34 billion altogether. On opening day, the film alone made $22 million; by the end of the week, it was over $155 million.

Mattel is well known for winning the most famous and popular brand, Barbie. It also owns many other brands, including Fisher Price, AmericanGirl, MEGA, UNO, and many more.

In the study by Playground Equipment, we will tell you about some of the significant brands owned By Mattel besides Barbie. Mattel is well-known in the dolls and action figure industry for holding dolls and action figures such as My Scene, Loving Family, Little Mommy, etc. For children’s, vehicles, and building sets, it owns brands like BIGBOOTS, MATCHBOX, etc. On the other hand, it holds the brands KicknPlay, Laugh & Learn, GROW TO PRO, and so on for toddlers.

Hence, Mattel, other than owning Barbie, owns other famous brands.

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