Understanding Your Tween Girl’s Fashion Influencers

Mitchell Johnson
3 min readFeb 13, 2017

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Shopping for pre-teen or tween girls can be a nightmare at times. While your tween desire to look for fashion forward choices, you wouldprefer her to find something that is more age-appropriate. As a parent, you can still have some influence over her fashion choices, but it wouldn’t hurt to understand and dig deeper into what influences her style. Of course, peers, friends and older teens around are quite an influence, but there are more elements that can affect your tween’s perspective.

1. Celebrity — Celebrities, particularly teen celebs, are the major influencers over the way your tween wants to dress. With all their fame and wealth, it’s quite an ego boost for a tween or a teenager to emulate their favorite and successful. The downside of this could be that your daughter might want to dress up the way her favorite celeb dresses up in the role she plays on the screen — and not the way she dresses in real life. As a parent, you need to help them decipher the difference between real and reel life.

2. Music — Be it a particular singer or a band, most of your tween’s fashion choices may depend upon her musical tastes. She might want to display her interests and tastes by dressing like her favorite singer, or even wearing a band tee. This can often become a kind of bonding factor between girls of same age group.

3. Advertisements –Advertisements often target teenagers, and in turn, tween girls who like to emulate teenagers.

4. Peers & siblings –As mentioned earlier, one of the best role models for a pre-teen girl would be an older teen sibling or even a fashionable friend. Friends or teens, whose opinion they value, heavily influence their fashion choices. While it’s great for her to make style choices that are in trend, it’s also important for her to understand that being unique is equally important. Simply copying someone without giving a thought about how it would look on herself wouldn’t give the outcome she hopes to achieve.

5. Social media — Social media is off limits to some tweens, but with newage apps such as Instagram and Snapchat cropping up, the digital space heavily impacts their purchases. Teen fashion bloggers and Youtubers arehighly influential when it comes to your tween’s style.

6. Websites — When they aren’t playing or chatting with friends, girls love to browse through different websites for new fashion finds and online sales. In fact, online shopping is preferred by many tweens and teens for the ease of shopping and a range of products, designs at one place. No wonder marketers are focusing on delivering specific styles for girl’s clothing online.

Keeping a tween happy yet stylish can be a challenge especiallyin today’s society where the pressure to grow up fast is very real. And while you can’t control where she gets her fashion influence from, you can control where she shops. Limeapple, a popularonline shopping choice for girl’s clothing, gives you and your tween girl clothes an array of bright, colorful and comfortableoptions. With a wide range of casual and activewear, you and your daughter will be at ease with clothing that is both trendy and stylish while stillage-appropriate.

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Mitchell Johnson

I’m a fashion, style & trend consultant . I am fascinated by “fashion” and “trends” in US and others. I spend most of my time on the reading fashion news..