The act of panic buying is retail therapy.

It’s a way to feel in control when outside circumstances are out of control.

When you enter a supermarket to panic buy, you’re looking for value and high volumes of product — people are drawn to the large packaging as it gives them a greater feeling of control.

So why toilet paper specifically?

For many of us, it’s the ONLY item that has been consistent in our daily lives since we were able to form memories.

Like a Simpson’s character, toilet paper has never aged or changed over the years. The shape…

Mitch Miller

Founder of Techbridge Research.

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