It’s funny, the things we remember.

Back in my inaugural years in marketing, working as a first-year Brand Associate at Procter & Gamble, I was at our first ever agency meeting as we were about to kick off the process of building a new TV campaign.

These were pre-internet days so TV spots were the anchor of any good marketing plan and also ate up the lion’s share of your marketing spend (which was TV media buying). So, to say that nailing your TV creative was an imperative to success is an understatement. …

There’s nothing quite like the excitement of starting a new marketing role. There you are, super pumped, right at the starting line feeling like all your training has prepared you for this next new challenge.

And like most of us you want to make an impact right out of the gate.

No doubt you’ll have that opportunity to get some quick wins, but to avoid hitting the wall too fast you’ll want to get some important stuff set up so that you can win the longer game too.

That’s where your 30, 60, 90 day plan comes in.

If you’re…

Mitch Solway

Fractional CMO for Startups. Former VP Marketing at Lavalife, FreshBooks, Vidyard. Visit to learn more

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