Mitch StollerinRed Krypton PublicationWhy You’ll Never Make Money on Meta AgainDigital commerce is in the midst of a mass delusion. Countless founders, marketing execs and investors believe you can build a profitable…Sep 9Sep 9
Mitch StollerinLiterate AIWhy Gen AI Isn’t Living Up to Its Promise. Yet (In marketing and comms)Today, when it comes to marketing and comms, Generative AI stands out as Silicon Valley’s latest and greatest hype job. We’ve been told it…Jun 27Jun 27
Mitch StollerinRed Krypton PublicationDoes Your Creative Convert?Today, brilliant marketers are struggling online. Whether it’s a great consumer product or a strong B2B offering, these businesses are…Jun 3Jun 3
Mitch StollerinRed Krypton PublicationThe Startup Whisperer’s Secrets: How to Raise Capital in 2024If you’ve been hanging around the hoop in the startup world for a while, you get to know many of the different players. The founders stand…Apr 15Apr 15
Mitch StollerinLiterate AIThe Five Biggest B2B Digital Marketing ChallengesLots of great, famous brands struggle to figure out online business-to-business marketing (B2B). Most are excited about the seemingly…Mar 25Mar 25
Mitch StollerinRed Krypton PublicationWhy We Need an A-gency Combinator NowZero to One in Agency Land Part TwoMar 11Mar 11
Mitch StollerinRed Krypton PublicationWhy Your DTC Brand Needs a Hero OfferIf you want to build a direct-to-consumer (DTC) brand today, or even bring an existing brand to digital, you need to ask yourself a simple…Feb 6Feb 6
Mitch StollerinRed Krypton PublicationHow to Get from Zero to One in Agency LandWhen Peter Thiel wrote Zero to One, his now classic take on startups, he wasn’t talking about marketing and comms agencies. Instead, he…Jan 24Jan 24
Mitch StollerinLiterate AIThe Biggest Generative AI Challenge Companies Face, Part Two: What to Do If Chat GPT Gets It Wrong“The generative AI process is a black box”, you say. “There’s no way to know how the machines think, what they get or don’t.”Jan 23Jan 23
Mitch StollerinRed Krypton PublicationFour Secrets to Great Client ServiceI’ve been around the agency block. Since 1992, I’ve worked in PR, advertising and market research, then got caught up in digital — from…Jan 16Jan 16
