Published inLiterate AIDid AI Kill the Ad Agency?Make no mistake, AI platforms want to put a stake through the ad business, not to mention comms, analytics, research and whatever else they…Jul 17Jul 17
Published inRed Krypton PublicationIs Your Website Talking to ChatGPT — or Whistling in the Digital Wind?Everybody now knows that generative AI platforms are more than just fancy chatbots. You’re asking ChatGPT, Perplexity and others questions…May 15May 15
Published inLiterate AIHow to Write Better than ChatGPT in Five Quick StepsI bet you’re thinking the same thing as everyone else. Who cares if you know how to write. It doesn’t matter anymore. Generative AI can do…May 13May 13
Published inLiterate AIIs Your Website Talking to ChatGPT — or Whistling in the Digital Wind?Everybody now knows that generative AI platforms are more than just fancy chatbots. You’re asking ChatGPT, Perplexity and others questions…Apr 28Apr 28
Published inLiterate AIDid Wikipedia Die and What Does It Mean?Today, Wikipedia plays a unique role in search. It delivers fast, sourced biographical info on well-known people. It also provides…Apr 10Apr 10
Published inRed Krypton PublicationWhy DTC No Longer Stands for Direct to ConsumerOnce upon a time, e-commerce was new, and the concept of Direct-to-Consumer (DTC) brands was born. Now you could launch brands and products…Mar 17Mar 17
Published inRed Krypton PublicationFlood the Zone to Win at DTCEven with the greatest product-market fit, you’ve got a problem. How do you get consumers in front of your brand?Mar 3Mar 3
Published inLiterate AIThe New Post-Talking Points WorldWith the inauguration behind us, it’s time to stop asking if the election represents an epochal political realignment and recognize instead…Jan 21Jan 21
Published inRed Krypton PublicationFree Your DTC Brand–Break Out of the Paid Media TrapAcross the Direct-to-Consumer (DTC) community, there’s a consensus silently forming. The model has a big problem. A sales channel problem…Dec 19, 2024Dec 19, 2024
Published inRed Krypton PublicationWhy You’ll Never Make Money on Meta AgainDigital commerce is in the midst of a mass delusion. Countless founders, marketing execs and investors believe you can build a profitable…Sep 9, 2024Sep 9, 2024
